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Trademarks


Just a quick note re the proper character to use in representing trademarks.

The discussion has been about 'the' trademark character.  There are actually
two trademark characters.

Registered trademarks are properly represented by the glyph composed of a
superscript capital R inside a circle (x00AE in Unicode Latin-1, or ®).
Unregistered trademarks use the superscript TM (x2122 in Unicode letterlike
symbols, otherwise dependent on os/program/font support -- ™ seems to
be the most common).

The TM symbol is supposed to used for marks that are have not yet been
officially registered, but is often used for trademarks that are so weak
that they would be denied official registration if the application were
made.  Companies use it anyway in the hope of discouraging others from using
the same word or phrase.


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Paul M. Rosenberg                   mailto:prosenberg@mulberrytech.com
Mulberry Technologies, Inc.                http://www.mulberrytech.com
17 West Jefferson Street                           Phone: 301/315-9631
Suite 207                                    Direct Line: 301/315-9632
Rockville, MD  20850                                 Fax: 301/315-8285
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